Red Cross Launches Business Disaster Preparation Program

Businesses seeking to enhance disaster readiness now have a new tool to utilize from the American Red Cross. is a Web-based membership program that assists businesses prepare for natural disasters, such as hurricanes, floods and outbreaks of illness. The program is free (, a huge perk for small businesses.

According to Red Cross preparedness research findings:

  • 15-40% of businesses fail following a natural or manmade disaster.
  • 94% of small business owners believe a disaster could seriously disrupt their business within the next two years.
  • 51% of Americans have experienced at least one emergency situation where they lost utilities for at least three days, had to evacuate and could not return home, could not communicate with family members or had to provide first aid to others.
  • Only 2 in 10 Americans feel prepared for a catastrophic event.
  • Close to 60% of Americans are wholly unprepared for a disaster of any kind.
  • 54% of Americans don’t prepare because they believe a disaster will not affect them.
  • Only 1 in 10 American households has taken the appropriate preparedness steps: a family emergency plan, an emergency supply kit, and training in First Aid and CPR/AED.
  • 82% of Americans agree, “If someone could make it easy for me to be prepared, I’d do it.”

“The Ready Rating program helps to make preparedness efforts measurable. This program can complement existing preparedness activities in businesses, organizations and schools with robust safety and preparedness plans already in place, and is a great starting point for those who are just getting started,” according to the Red Cross Ready Rating Program’s business home page.

The American Red Cross Ready Rating program is self-guided, and members complete a 123-point self assessment of their level of preparedness, gain access to tips and best practices, and commit to improving their score each year to maintain membership.

The program is simple: Businesses join the Ready Rating Program, take the 123 assessment, take action to improve their preparedness level, update plans based on knowledge gained, and continue the “cycle of assessing and planning.”

For more information about the new American Red Cross Ready Rating Program, read the full article: