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Another year has passed and as is our tradition, the year end Continuity eGUIDE gives attention to a worthy cause deserving the spotlight.

This year we reflect on the pressing needs of those impacted by Typhoon Haiyan. This typhoon, considered the most powerful storm to ever make landfall, battered the Philippines with sustained winds close to 200 mph. The current death toll is feared to be over 10,000. The storm has caused mudslides, 30-foot storm surges and flash flooding. As of December 16, the United Nations Office for the Coordination of Humanitarian Affairs (OCHA) reports that 4.1 million people have been displaced.

The end of year is a time of giving for individuals and businesses. We all want to be sure our gifts make the greatest impact possible. With this in mind, we offer you tips and connection to agencies supporting relief from CharityNavigator.org whose mission is to guide intelligent giving.

We, along with the staff of Disaster Resource GUIDE, extend heart-felt Season's Greetings to you and your family. May peace and joy fill your lives in the days to come.

Kathy & Tommy Rainey
Publishers

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Super Typhoon Haiyan Disaster Relief

Visit Charity Navigator to find a list of charities supporting disaster relief for Typhoon Haiyan.

Charity Navigator recommends you consider the following tips before making a donation:

1. Designate Your Investment
Worried that your donation will go towards the charity's general operating fund or saved for a future crisis? This is a very understandable concern. By designating your gift, you'll ensure that your donation will be used as you intended. Click here to read advice on how to designate your investment.

2. Give To An Established Charity
Don't let an unscrupulous charity take advantage of your goodwill. Find a charity with a proven track record of success dealing with this type of major natural disaster and/or with a history of working in the Philippines. Avoid fly-by-night charities created specifically to deal with Typhoon Haiyan. Even well-meaning new organizations will not have the infrastructure and knowledge of the region to efficiently maximize your gift. If you do feel compelled to give to a new charity, be sure to get proof that the group is in fact a registered public charity with 501(c)(3) status.

3. Consider The Nature Of The Charity’s Work
Not every charity responds to a disaster in the same way. Some provide medical assistance, some shelter, some food and water. Others will be more focused on either short term or long term rebuilding efforts. And some will just fundraise for other nonprofits. Think about what it is you want your philanthropic investment to accomplish and then take the time to find the charities doing that work. At Charity Navigator you can link to each charity’s website to quickly learn more about their plans to help.

4. Be Inspired By Social Media, But Still Do Your Homework
Social networking tools like Twitter, Facebook, YouTube and blogs are delivering heart-wrenching images and information about this disaster to our computers and phones. These often include pleas to donate. While these applications can be a powerful tool to inspire your desire to help, you should not blindly give via these vehicles. You must take the time to investigate the groups behind such pleas for help to ensure they are from a legitimate nonprofit.

5. Be Careful Of Email Solicitations
Be leery of people contacting you online claiming to be a victim – unless you personally know someone in the impacted area, anyone alleging to be in this position is most likely part of a scam. Obviously, people affected by a large scale disaster like Typhoon Haiyan are in no position to contact you directly for assistance.

Delete unsolicited emails with attachments - never respond to unsolicited emails. Do not open any attachments to these emails even if they claim to contain pictures from the disaster. These attachments are probably viruses.

6. Seek Out The Charity’s Authorized Website
Criminals are likely to set up bogus sites to steal the identity and money of generous and unsuspecting individuals. We saw this after Hurricane Katrina when the FBI reported that 4,000 sites were created to do just that. So, if you plan to give online, be sure to find the charity’s legitimate site. You can safely give on Charity Navigator’s site via the partnership with Network for Good. Alternatively, link to each charity’s authorized site so you can give there if you prefer.

7. Think Before You Text
So long as you do your homework – meaning that you’ve vetted the charity and made sure that you are using the proper texting instructions – then texting can be a great way to give. Remember there may be additional costs to you to make such a gift. And it can take as much as 90 days for the charity to receive the funds.

8. Do Not Send Supplies
Knowing that people are desperately in need of basic supplies like food, water and shelter, it is hard not to want to pack up and send a box of supplies. But this type of philanthropy is simply not practical or efficient. Even if mail could get to the Philippines, no one is set up to receive these goods, much less organize and distribute them to the victims. Furthermore, charities are often able to partner with companies to acquire large amounts of in-kind donations such as bottled water and new clothing. Instead of boxing up and sending your old clothing, have a garage sale and turn your used goods into cash and donate that to a worthy charity.

9. Avoid Telemarketers
Be wary of fundraisers who pressure you to make a contribution over the phone. Never divulge your credit card information to someone soliciting you via the phone. Instead, hang up, do your due diligence and give to a vetted charity directly. Read Charity Navigator's Guide to Handling Telephone Appeals.

10. Do Not Expect Immediate Results, But Do Keep Tabs On What Your Donation Accomplishes
It takes time for charities to mobilize, to assess the problems that need to be addressed and to develop effective solutions. Donors need to be patient so charities will not feel pressured to plunge in and offer ineffective aid, simply to placate impatient donors. That doesn't mean donors shouldn't hold the charities accountable for delivering on their promises! Be sure to follow up with the charity in a few months to find out (a) how your donation was put to use and (b) if the organization needs additional support to complete the recovery effort.


Based on the philosophy of "working together", the twice monthly Continuity
e-GUIDE provides a concise snapshot of the business continuity and emergency
management industry from around the world right down to the local level.

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